authenticity scheme
To help ensure that consumers can trust their local Farmers' Market and to protect the identity of Authentic Farmers' Markets across New Zealand, Farmers' Markets New Zealand (FMNZ) have developed authentication guidelines.
An Authentic Farmers' Market is defined as one which consists of an average of at least 70% Certified Local Stallholders and is governed by the accepted FMNZ definition of a Farmers' Market: it is primarily a food only market, a market where the vendors must be the principle producers (or someone directly involved in the production process) and the food sold is produced in a defined local region.
A Certified Stallholder is defined as a stall from which a primary producer sells fresh, local produce they have grown or farmed themselves. In addition, a stallholders may sell value added products made from their own or other local produce sourced from their defined region.
An Approved Stallholder is one that cannot become Certified due to the nature of their wares, but makes every effort to be as local as possible.
Interested in becoming an authentic Farmers' Market?
Contact us for more information and help.
A number of tools are available to meet the authentic guidelines and follow them in the future.
Priority for Authentic Farmers' Markets
Because of the importance FMNZ places on the Authentic Scheme, a number of additional benefits are available to markets that have achieved Authentic status:
* Permission to use the Authentic seal.
* Priority with any generic national advertising.
An Authentic Farmers' Market is defined as one which consists of an average of at least 70% Certified Local Stallholders and is governed by the accepted FMNZ definition of a Farmers' Market: it is primarily a food only market, a market where the vendors must be the principle producers (or someone directly involved in the production process) and the food sold is produced in a defined local region.
A Certified Stallholder is defined as a stall from which a primary producer sells fresh, local produce they have grown or farmed themselves. In addition, a stallholders may sell value added products made from their own or other local produce sourced from their defined region.
An Approved Stallholder is one that cannot become Certified due to the nature of their wares, but makes every effort to be as local as possible.
Interested in becoming an authentic Farmers' Market?
Contact us for more information and help.
A number of tools are available to meet the authentic guidelines and follow them in the future.
Priority for Authentic Farmers' Markets
Because of the importance FMNZ places on the Authentic Scheme, a number of additional benefits are available to markets that have achieved Authentic status:
* Permission to use the Authentic seal.
* Priority with any generic national advertising.